Search Engine Optimization, or SEO, includes practices that help promote your business’s visibility on search engine platforms. This is a great way to enhance your brand and increase accessibility for audiences who are looking or are interested in what your brand has to offer. When your ranking on the search engine results is higher and your credibility is established on the search engine, you will find higher traffic to your website and more overall engagement.
SEO Best Practices
When it comes to developing best SEO practices there are a few things that we always aim to include so that your content remains unique and compelling for your brand and website. First and foremost, it is important to include keywords throughout the content that are related to the subject in which users will likely connect with your content. For example, if a business owner is looking for a digital marketing agency in Charlotte, North Carolina they will likely go to their favorite search engine and type in “Digital Marketing Charlotte,” or something similar. The search engine could render thousands of results so to get your page more visible out of all the results, you must have frequent keyword usage, unique content, and more credibility (such as an indexed page on Google).
Google Ranking
Your Google ranking is the ranking you receive when keywords are used to search for your brand. As we said before, someone looking for a digital marketing agency in Charlotte will likely type in basic phrases and come up with thousands of similar or relevant results. To make your company’s website stand out from the rest, you’ll want a higher ranking on the search results, ideally within the first couple of listings. A higher ranking leads to more traffic since users are less likely to scroll through pages of search results to find your brand or what they are looking for.
Keywords
Along with a high ranking, your website will also need to incorporate important keywords that are researched beforehand and therefore incorporated into your content. The relevant keywords need to be used frequently and need to meet the expectation of what your users will likely be searching for it when looking for a product or service in a search engine. Your keywords can include simple words or phrases that are relevant to your brand and products. We will then have to bid on those words to increase your ranking on the search engine results.
Increasing Visibility
Overall, the main purpose of search engine optimization is to increase your visibility on the search engine. Search engines return back hundreds of thousands of results and it can be challenging for a customer to connect with your website by filing through all of the results. When your website is more visible and therefore more accessible on the search engine results, you can then expect more individuals to engage with your brand and deliver higher rates of traffic to your website.